Bauer, Canadian Tire and Hockey Canada are pleased to
announce that the application period for minor hockey associations wishing to
host a Canadian Tire First Shift program in 2019-20 will open on January
15, 2019.

This will mark the sixth season of the program, which has
seen more than 620 programs executed, resulting in more than 23,000
children across the country trying hockey for the first time.

Minor hockey associations are encouraged to review the
program’s criteria and FAQs at www.firstshift.ca/for-hosts/
, as well as the Benefits Document attached.

Over the years, based on host minor hockey association and
member feedback, we have made continuous improvements to the programs to
accommodate the reality of the hosts. Improvements include: online management
portal enabling real-time access to every aspect of the program, different
program sizes, ice rental subsidies, all-girls programs, para hockey programs,
programs for children with the autistic spectrum disorder and more.

The Canadian Tire First Shift is a recruitment
program designed to ease kids and their families into the sport of hockey in a
fun and welcoming environment. It is open to boys and girls ages 6-10 years
old, who have never previously registered to play hockey. The registration fee
is $199 for each participant and includes:

• a Welcome Event – information,
education, and an equipment fitting session;

• six on-ice sessions designed by
Hockey Canada; and

• a complete set of Bauer gear,
including: hockey bag, helmet combo (with facemask), shoulder pads, elbow pads,
neck guard, shorts with jock / jill, pants, hockey socks, shin guards,
jersey,   socks,  gloves, stick and skates.

For minor hockey associations, the Canadian Tire First
Shift offers:

• The opportunity to bring new
families into your hockey community and increase membership

• Hockey Canada support:

• on-ice
  programming
  • instructor
    criteria and education
  • welcome
    event execution support
  • on-going
    program support
  • a
    new online portal enabling the management of registrations and forms in real
    time
  • insurance
    for participants and coaches

• Bauer support:

• Welcome
  Event execution
• promotional
  program support
• positive
  media exposure
• head-to-toe
  equipment for participants
• a
  coach kit

For more information, please contact thefirstshift@hockeycanada.ca