On behalf of Chevrolet and Hockey Canada, we are reaching out to you with an amazing opportunity for your Peewee teams to get involved with the Chevrolet Good Deeds Cup.

Chevrolet, in partnership with Hockey Canada, is excited for another year of the Good Deeds Cup to develop our future hockey players on and off the ice. The Good Deeds Cup is awarded to the Peewee team that has the best season off the ice. 

To compete for the Cup, teams must create and submit a 1-Minute video that shows the good deed the team fulfilled in their community. Teams can submit their video at www.chevrolethockey.ca and the deadline is January 2nd, 2019.


A panel of judges will select the top 10 teams who did the best good deed across the country to be the semi-finalists. Semi-finalists will be announced on January 26th

See below for an overview of the contest prizing and structure:


  1. Branded Hockey Canada and Chevrolet swag items
  2. $2,000 for the team’s charity of choice
  • From January 26thto February 9th, Chevrolet Canada’s YouTube channel will host the 10 semi-finalist videos. The 3 teams who receive the most views over the 2-week period will become the Good Deeds Cup Finalists. Essentially, it is a “views equals votes” mechanism.


  1. Branded Hockey Canada and Chevrolet items
  2. $5,000 for the team’s charity of choice
  • Once the final 3 teams have been selected, a judging panel will select the winner based on a set of criteria. The winner of the Chevrolet Good Deeds Cup will be announced on March 2nd.


  1. $100,000 to the charity of the team’s choice
  2. A profile of the team on Hockey Night In Canada
  3. A winners’ ceremony in the team’s hometown
  4. Chevrolet and Hockey Canada branded swag
  5. The team name engraved on the Good Deeds Cup

*The Minor Hockey Association for the team that wins the Good Deeds Cup will also receive $10,000.*


  • DUE DATE:January 2nd, 2019


Please feel free to reach out to us at [email protected] with any questions you may have.

Thank you for your time and we look forward to seeing your Peewee team/s out lending a hand in the community and competing for the Good Deeds Cup!

Kind Regards, 

Chevrolet Hockey

[email protected]​​