Hi Everyone, 

The first phase of the Chevrolet Good Deeds Cup program is now complete and ten semi-finalists have been selected from across the country (see links below).  Thank you all for your tremendous support of the program.  In the end, we had 134 video submissions, up from 82 last year.  The good deeds were once again thoughtful, caring and meaningful.  We can all be very proud of the teams and the stories, proving that together we don’t just create great hockey players, we create great citizens. 

From the ten semi-finalists below, three finalists will be selected by form of public vote on Chevrolet Canada’s YouTube channel. From January 15-28, all ten semi-finalist videos will be posted – the three videos with the most YouTube views by midnight on January 28th will become the finalists, announced publicly by Chevrolet Canada on February 8th.

The Champion Selection Process will take place from February 9 – March 6 when the three finalist videos are reviewed by a panel of judges from Chevrolet, Hockey Canada and Chevrolet’s agency. The judging criteria for this portion of the program is as follows: (i) number of YouTube views during the finalist selection viewing period; (ii) impact of the good deed on the community; and (iii) community engagement. The winning team will be notified through their coach on March 6th.    The ten semi-finalists are being advised prior to a public announcement and TSN will be airing a compilation video during the WJC gold medal game. 

As a reminder, the three levels of prizing this year are structured as follows: 


  • Ten Semi-Finalist Prizes to be awarded
  • Each Semi-Finalist Prize consists of: (i) $2,000 to the Peewee Team’s registered charity of choice in Canada; and (ii) Good Deeds Cup branded swag with an approximate retail value of $100/player
  • The teams that win the Finalist Prizes and Grand Prize will be ‘upgraded’ to the prize packages below and will not be awarded a Semi-Finalist Prize


  • Three Finalist Prizes to be awarded
  • Each Finalist Prize consists of: (i) $5,000 to the Peewee Team’s registered charity of choice in Canada; and (ii) Good Deeds Cup branded swag with an approximate retail value of $100/player
  • The team that wins the Grand Prize will be ‘upgraded’ to the grand prize package below and will not be awarded a Finalist Prize


  • $15,000 to the winning Hockey Canada Peewee Team’s registered charity of choice in Canada
  • $10,000 to the Team’s Hockey Canada Branch
  • Good Deeds Cup Champion’s Ceremony ($5,000 value)
  • A one-minute feature on broadcast television
  • Good Deeds Cup branded swag with an approximate retail value of $200/player
  • Summer practice with a Chevrolet Hockey Ambassador ($5,000 value)

We hope you’ll support and celebrate the semi-finalists and encourage your members to vote for their nearest representative to win the Good Deeds Cup! 


  1. PNW Group: https://youtu.be/-7K3y9H-ncs
  • Location: Whitehorse, Yukon
    • PNW have completed 70 good deeds throughout the season, highlighted by volunteering at Habitat for Humanity, the Food Bank and a senior’s home
  1. North Halton Twisters: https://www.youtube.com/watch?v=Ke1rfhxsoDk
    • Location: Georgetown, Ontario
    • This all girls team completed a variety of good deeds, including volunteering at the McMaster Childrens and organizing a blood drive 
  1. Flamborough Flyers: https://www.youtube.com/watch?v=WQx9FpenUPI
    • Location: Flamborough, Ontario
    • Focusing on giving back to the military, veterans and service animals, the Flyers good deeds build a great narrative that has potential to receive national recognition  
  1. Quinte Red Devils: https://www.youtube.com/watch?v=Y2YCHNk2rFc&t
  • Location: Quinte West, Ontario
  • The Red Devils completed a series of good deeds, challenging one another to support and give back to the community. They were also one of the final cuts from last year’s 13 Finalists who came back this year with a stronger submission and effort
  1. Fort St. John Flyers: https://www.youtube.com/watch?v=AblyKhHIbQU
  • Location: Fort St. John, BC
  • The team put together a great effort this year, completing a number of good deeds, including shoveling driveways and volunteering at both the local food bank and salvation army 
  1. Paradise Warriors: https://www.youtube.com/watch?v=NKtvylADWqo&t
  • Location: Paradise, Newfoundland
    • One of the best narratives of the Semi-Finalists, the team hosted a novice tournament and a 50/50 draw to raise money for a local novice player with a rare undiagnosed disease that requires him to travel to Toronto Sick Kids. Together, the team raised close to $1700
  1. Clearview Ice Cats: https://www.youtube.com/watch?v=IjhdKp_ZfJ8
  • Location: Clearview, Ontario
    • Another all girls team who completed a number of good deeds throughout the course of the season, including raising money and awareness for breast cancer, donating to Toys for Kids and introducing young girls to hockey
  1. Okotoks Oilers: https://www.youtube.com/watch?v=l8CYNRO2Ctc
  • Location: Okotoks, Alberta
    • A well done video that showed the team’s dedication to giving back by organizing a bottle drive, donating money and making sandwiches for a homeless shelter
  1. Smith’s Falls Bears: https://youtu.be/pxYSmmu_eSU
  • Location: Smiths Falls, Ontario
    • A high energy team who put their time into the Salvation Army, completing a number of good deeds for them, including collecting 1,000 lbs of food and serving dinner
  1. The Pas Huskies: https://youtu.be/C_X-yazKrlE
  • Location: The Pas, Manitoba
    • The team volunteered at the local homeless shelter, putting together a well shot YouTube video